If you've read other posts then you know I'm a Paula's Choice loyalist but that's not to say I don't do my due diligence on what else might be worth trying.
This year I heard a lot of buzz about a new and refreshingly affordable beauty brand called, The Ordinary. Not only is their price point noteworthy (everything under $15) but the quality is top tier. Additionally, what makes The Ordinary so unique, and equally criticized, is their potent single-note and minimal ingredient product line approach. Their no-frills products are made to look straight from the lab with names like... well, exactly what they are (Retinol 1% in Squalane, Ethylated Ascorbic Acid 15%, and so on). So, unless you're a serious skincare junky or chemist you really need to do your research to get a combination of products that suit your skin type. That being said, it's pretty cool to be able to customize your own regimen! Their most popular product is The Buffet, and this serum is KKW approved (I know, but I had to) and I am most intrigued by The Ordinary's far cheaper Niacinimide option than my gal Paula's.
Aside from The Ordinary's amazing products there's also the equally compelling Kardashian-style drama with founder and former CEO, Brandon Truaxe. Among a multitude of missteps Truaxe fired his entire marketing team and personally took over all social media accounts.
His offensive Instagram posts rivaled Donald Trump. After a roller coaster of a year Truaxe stepped down from CEO and was even been served a restraining order by stakeholder Estee Lauder after they received a "harassing and menacing" email that stated "...l’ll be in your hometown in a few hours. Please advise if you prefer silicone-based or water-based lubricants for my approach into your criminal, destructive cunts..."(Vox)
I digress. So, with that robust tidbit of info I'll have you know that come January The Ordinary will be relaunching at Sephora.
If you like The Ordinary's products then you might try rival British brand, The Inkey List. Created by skin experts and Boots former branding and product development team, The Inkey List is another accessible and affordable option. They have much of the same aesthetic and product approach - simple but informative, high quality, minimal ingredients straight from the source. Currently sold on Cult Beauty, Feel Unique, and Asos.
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